Eight years ago? A very different picture.
In order to scale, you have to first do things that don’t scale at all. But I’d argue that painstaking, handcrafted labor is actually the foundation of Brian’s success. Now this may sound inefficient if you’re an entrepreneur with global ambitions. He went door-to-door, meeting Airbnb hosts in person, taking photographs of their space, and learning what they did and didn’t like about his product. As co-founder and CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. And don’t stop until you know exactly what they want. And in many ways, the best way to begin is to stop thinking big, and start thinking small. But here’s the thing: You don’t start with 100 million users.
And just about every entrepreneur I meet with has that ambition as they get started. Over the last 20 years, I’ve worked on or invested in many companies that scaled to 100 million users or more. How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky
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